Our custom logo design process begins with your ideas. We gather information about your business, your target audience, and what you want to convey in a logo -- the feelings and emotions you want to evoke. From there we proceed to the sketching process where we start to formulate design ideas and put them roughly together. At all stages along the way you have access to your work-in-progress on our password-protected clients' website.

From the sketch phase we refine the design ideas and start working in Adobe Illustrator. We use Illustrator because all of our designs are vector based for ease of scalability. A Translucent Media custom logo can be resized to any size from tiny email signature to billboard size with no loss of clarity or details. We present you with three design concepts that fit your needs, and use your feedback to continue designing with the style you choose.

The logo, once finished, is delivered in all web and print formats for whatever you might need -- PNG, GIF, JPG, AI, EPS, and PDF. We can also resize the logo to fit your specific needs at no additional cost.